Search
  • Jason

ANI Groups, Local Presence, and Default ANI's...

Hindsight is 20/20, of course, but I think one of the worst mistakes we made as an industry was grouping outbound ANI's...


They are not good as groups, or bad as groups; they're not effective as groups, or ineffective as groups, they're not "correct" in groups, or incorrect in groups - outbound phone numbers are individuals, and should have always been treated as such...


And default ANI's, well - default ANI's are the devil, when it comes to what we consider "intelligent dialing"...


outboundANI eliminates the entire concept of groups...and, consequently, it also eliminates any notion of a "default"...




33 views0 comments