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The Multi-Faceted Problem Of Contact Rates, Episode 6 - Carrier Registrations...

As part of an overall contact management strategy for outbound call centers, and of course depending on your particular business model, outboundANI does absolutely recommend registering your outbound phone numbers with the major public registries.


Not only do we recommend you do it, but we recommend that you do it regularly. And consistently...



To be honest, we can't SWEAR - like 100% "SWEAR" - that it actually makes any difference at all.... :-)


BUT we certainly see logically how it can - and should - help. And our gut intuition tells us that it really DOES help, rightly or wrongly. And we WANT to be up front and in sync with the carriers. And if there ARE potential remedies to accidentally getting caught in the net, we want to explore ALL OF THEM as part of our complete contact strategy....


I mean, if it results in even one single additional contact, that you would not have had otherwise? To me, at least, it's worth it...


And so we recommend it :-)


Now, what is "regularly"?


At outboundANI, we re-register our customer's phone numbers weekly, in full. Sometimes things at the registries, things at the carriers, or maybe even things at the customer are in flux, sometimes other anomalies present themselves - who knows - and re-registering regularly gives opportunity for those anomalies to be corrected, and to make progress this week, where last week, for whatever reason, you did not...


And when I say "consistently", I mean CONSISTENTLY!


Save for the changing list of ANI's, which is to be expected, make sure to use the EXACT SAME registration information, every single time you register...


For example, if you registered last week as "outboundANI, Inc.", don't register this week as "outboundANI" or "Outbound ANI"...get it right the first time, and keep it right thereafter, changing only when needed to accommodate true changes in company names, company contacts, company address, etc.


Real changes should certainly be updated, but keep the unnecessary or sloppy deviations to a bare minimum - last thing you need is to accidentally flag the registration as a "new" owner, after having spent time and energy establishing a clean track record and usage / utilization history...that would certainly be a shame...


So be careful, and precise...and register your numbers... :-)


And STOP SWAPPING...instead, nurture your phone numbers...they are your assets...they are your athletes...protect them...when you swap, you bring in a new number, and reset the registration clock to zero...stop that... :-)


Here are some links to a few of the major public registries:


https://freecallerregistry.com/fcr/

https://www.calltransparency.com/

https://hiyahelp.zendesk.com/hc/en-us/requests/new?ticket_form_id=824667

https://voicespamfeedback.com/vsf/

https://reportarobocall.com/trf/#


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