Search
  • Jason

The Multi-Faceted Problem Of Contact Rates, Episode 2 - Is My Phone Number Possessed...

Updated: Apr 29

First off, let's set the stage for the rest of this series of articles, and right away, let's yank the band aid off one of the industry's most common misconceptions and folklore...


Ready, here goes...I'm gonna tell you a secret...



THERE IS NO SUCH THING AS AN "EVIL" OR "TAINTED" PHONE NUMBER!!


That's right - you heard me...


There is no such thing as a particular collection of 10 digits, like a lottery, that when assembled in a particular order, doom your call center to failure....and that IF ONLY I had gotten a better number, IF ONLY the digit in the 7th placeholder was a 4 instead of a 6, then MAN, my campaign would be KILLING IT!!!


...


No...


That's not at all correct... :-)


I promise you - there are no such things as "evil" phone numbers...there is ONLY "poor use"...


Change your behavior, change your world, right...


Now that we have that straightened out, stay tuned for Episode 3, where we will begin to discuss specific and actionable changes you can make RIGHT NOW to start moving the needle up in your centers... :-)



38 views0 comments