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The Multi-Faceted Problem Of Contact Rates, Episode 5 - Retry Attempts...

Updated: Apr 29

It's late on a Friday and I'm a bit under the weather, so I'm going to keep this one nice and short... :-)


I'm sure you're all familiar with the phrase "drinking through a firehose"? Meaning, information is coming through way too fast, and as such, very little of it is actually getting in?



Well, when you sit down to configure your retry attempts in your dialer, I want you to think about this phrase...and I want you to remember this picture...


I know the call center space is competitive. And I know first contact with a prospect is important...


BUT


Hit them too hard, and too fast, and that contact simply won't happen...like, at all...ever... :-(


Too much, too fast, too aggressive = very few contacts, lots of crowdsourced spam reports (of course!!), and extremely low contact rates as a result...across the board...


I know the goal is to drink, but turning on the fire hose gets very little into your mouth. If you just SLOW DOWN the pace, MUCH MORE WATER WILL GET IN...


And, like it or don't like it, the same goes for your dialing...if your goal is to improve your contact rates, and to reduce spam flagging, and to speak to more people, you absolutely must chill... :-)


Ideally? Try each record once per day...at most, twice per day...in the right way...and at the right time...


Anything more than that, and you're just asking for trouble on the carrier networks...anything more than that, and, quite frankly, you start to become the exact type of contact center that the anti-spam algorithms and carrier networks are SPECIFICALLY looking to target...


Set your retry interval to between 4 and 6 hours...maybe even more...and watch and see how the net result pans out in your favor...as always, IMO, of course... :-)




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